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Faked euphoria- a microsoft store

October 22, 2009

Exciting and euphoric are not two words I would use to describe for Microsoft.

The fact that this clearly staged euphoria was manufactured for public consumption, note the presence of TV cameras, is a sign that Microsoft means business. I guess If you can’t beat them you have no choice, but to join them.

Clearly, Microsoft understands that Apple is onto something and believes it can succeed if it provides a facsimile experience at retail.

I understand how excitement could be faked at the opening for the media, but finding people who can demonstrate passion, excitement and charisma is not going to be easy.

There’s something deeper at work in the Apple store, something than can expressed in store design and that’s the thing Microsoft’s going to have such a hard job copying. 

Posted by Ed Cotton

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