How should banks talk to people now?
January 23, 2009
It’s a tough time for banks to go out and talk to people with all the negative attention focused upon them. Australian bank Ubank has taken a bold approach to getting noticed. It’s gone out and produced a series of webisodes that explain the current situation in a pretty informative and a fairly entertaining way.
While their competitors might be struggling with what to say, at least Ubank is using the crisis as an opportunity, not only to get attention, but to educate at the same time.
Most bank communication is hyperbole, at least this is reasonably watchable.
Posted by Ed CottonNext post Previous post
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