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Rethinking the movie theater

March 31, 2009

Sony just signed a deal with AMC to bring its digital projectors into movie theaters.

One of the reasons AMC gave for the deal was the ability of the technology to show live events.

While many of us love the experience of seeing a movie in the theater together with a crowd, there hasn’t been the opportunity to translate that experience into other events.

Think of the movie theater as a sports and concert arena.

A place to get a ticket for a sold out game or concert and an opportunity for franchises, teams and promoters to extend their revenue base.

It will be interesting to see how far this can develop and what business cinemas might be able to take from the TV networks and bars.

Posted by Ed Cotton

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