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The atlantic on the economist’s point of difference

June 23, 2009

Interesting to see The Atlantic write such a flattering article about The Economist and the current state of the newsweekly business. The discussion revolves around the recent changes and re-designs at Time and Newsweek, who are both hoping to drag their publications to new found success in an otherwise dying print market.
The Economist is the one shining ray of light that everyone now wants to emulate, but The Atlantic does not believe this is possible because The Economist possess one thing these other titles lack.

“The secret to The Economist’s success is not its brilliance, or its hauteur, or its typeface. The writing in Time and Newsweek may be every bit as smart, as assured, as the writing in The Economist. But neither one feels like the only magazine you need to read. You may like the new Time and Newsweek. But you must—or at least, brilliant marketing has convinced you that you must—subscribe to The Economist.

In the end, it’s all about the brand.

Posted by Ed Cotton

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