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The fusion of social and old media

September 3, 2009

The merging of social and old media is going to be happening more and more.

Instead of trying to imagine what the future might be like, take a look at the BBC’s online coverage of the US Open.

You will see a blend of Tweets, text messages and reporting to provide the reader with a textured overview of the day’s play.

It’s the mixing of different sources that creates an interesting feel and one that’s better than reading any one of the single sources alone.

Posted by Ed Cotton

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