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Promoting the surplus of choice

March 31, 2009

There seems to be a never-ending number of new wine launches which present the “attention” challenge for every new entrant.

For years, wine had been a boring and staid category, with little or no innovation, but in the past ten years, wineries have been more prepared to take a risk to get noticed.

They want to scream out from the shelf and capture the imagination and attention of the occasional wine drinker, who’s looking for something to experiment with and hopefully talk about.

The desperate desire for attention is clear in this design for Roogle Reisling with its hyper contemporary graphic touches and tongue-in-cheek hybrid eagle/kangaroo creature.


Posted by Ed Cotton

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