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Microsoft does something right, for now..

June 19, 2009

The Redmond giant seems to have Google firmly in its sights as it looks at developing its business over the next few years. It’s Bing search engine seems to have done something none of Google’s rivals have managed to do and appears to have traction. It will be interesting to see if it can maintain momentum after the hype and marketing buzz die down. However, it appears Microsoft are prepared to spend big to make sure it has a serious rival to Google. Apparently, the company is prepared to spend between 5-10% of its operating income over the next five years on improving its search business.

It will be fascinating to see the Google/Microsoft duel play out and it looks as if Microsoft has maybe gotten Google worried.

Posted by Ed Cotton

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