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People will give you 56 seconds

May 4, 2009

Astonishing data from Nielsen showing just how fragmented our attention has become.

The average time for a site visit in March of 2009 was 56 seconds. This puts tremendous demands on the efficiency of web design, meaning designers have to make sure people get what they need as quickly as possible. Perhaps this is why most websites look the same.

It also calls into question the depth that people want to go into to learn more. It’s not uncommon for clients and agencies to think about putting long form content and long copy into areas of their website, but with this research, one has to wonder if any of this material ever gets read or watched.


Posted by Ed Cotton

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