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Brands aren’t just for customers

August 10, 2010

There’s a great film going around the web right now, that’s basically a recruitment ad for Twitter.

It’s probably the first piece of communication the brand has done and it gives a real flavor of the place, it’s people and its culture. It’s also pretty cool, ripping off a scene from the movie Rushmore and the music.

While most brands think primarily about their customers, most forget there’s a talent war going on and do little to present themselves in an interesting way, beyond the usual job fair recruitment round.

Twitter shows it gets the people it wants to recruit, by showing the spirit of the internal community it clearly communicates that it has got something over on the likes of Facebook and Google. This is talent who values community, almost as much as opportunity.

Posted by Ed Cotton

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