Influx

As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?

There’s a huge opportunity here to fuse the world’s of design and art with technology and create something new.

As way of inspiration, I think it’s good to look at the work of artist Olafur Eliasson- who’s spent a lot of time trying to understand how we “see”, manage, react to and interact with space.

He uses and plays with space to generate powerful emotional responses.

Here’s a talk he gave at TED last year.

Posted by Ed Cotton