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Do brands need better physical experiences?

September 3, 2010

As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?

There’s a huge opportunity here to fuse the world’s of design and art with technology and create something new.

As way of inspiration, I think it’s good to look at the work of artist Olafur Eliasson- who’s spent a lot of time trying to understand how we “see”, manage, react to and interact with space.

He uses and plays with space to generate powerful emotional responses.

Here’s a talk he gave at TED last year.

Posted by Ed Cotton

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