Packaging as branding
April 13, 2010
Puma has stolen a march on their bigger rivals by coming out with an interesting initiative around packaging.
By working with Yves Behar’s, Fuseproject, Puma has come up with a nifty solution to reduce much of the waste from shoe packaging.
It’s highly likely shoe production has a bigger environmental impact than boxes, but you’ve got to start somewhere and it’s smart to tackle an overlooked area.
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