Previous Next
Close

The migration away from control- facebook is the new url

January 28, 2010

BBH has a new campaign out in the UK for Barclaycard touting ease and convenience of payment, but what struck me most was the URL they use at the end of the spot, where instead of the corporate dot com address, there’s a Facebook url.

card

This is a clear sign of the move away from corporate web destinations in favor of the locations where consumers are spending most of their time. This is a big shift and one that must be quite a challenge for companies to get their heads around, but it reflects the new reality.

This is just the start because it forces the agencies hand to work out how best to Facebook and looking at the Barclaycard example there are certainly some challenges.

Interestingly, the experience seems just like a corporate web site and not the organic, fluid experience you expect on Facebook.

While it’s smart understand where your customers are, getting the experience right is critical .

Posted by Ed Cotton

Related Articles

Facebook’s media worthy corporate culture
Diary - Celebrity NewsFacebook's corporate...
5329815981_bec03e5af3_z
Understanding the facebook dislike
Marketers are just getting to grips with the...
Screen Shot 2014-02-28 at 4.52.52 PM
Tesla and Facebook Tell the Corporate World to Change, or Be Changed
It’s rare that you have a week like this-...
Facebook is the marketing story of 07
Facebook emerged from college dorms late in 2006...
What do we do with facebook?
Everyone loves Facebook, it's now even the...

Tags

barclaycard
destinations
facebook
media
socialmedia
urls