Selling experiences- music festivals
March 25, 2010
There once was a time when attending a music festival meant buying a $50 ticket, sleeping in a tent and not washing for days.
As the demographic axis of the Western world has shifted, those who made music an integral part of their lives, now have the cash to enjoy their passion with style.
This means they can eat, wash and sleep in a comfortable bed all in sight of the concert stage.
This is a trend that’s happening at all the famous music festivals around the world, but Bonnaroo seems to be selling the ultimate experience
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