Previous Next
Close

The return of the art of craft

July 27, 2010

There’s a big push around the idea of craft and it’s manifesting itself everywhere, especially in food. This is a movement against the sameness of mass production,the lack of humanity and personality inherent in these products. This film by The Scout about Mast Brothers Chocolate is really well put together, it might not win any comedy awards and it takes itself a little too seriously, but it shows just how passion, craft and story can come together to create a compelling brand.

The Mast Brothers from The Scout on Vimeo.

Posted by Ed Cotton

Related Articles

Hatch show print- the return of craft
At Hatch Show Print, the art and craft of...
Craft is the thing
"From being an unfashionable fringe activity just...

Tags

chocolate
craft
mastbrothers
storytelling