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Psfk knows the future of health

August 2, 2010

As a follow-up to its hugely successful Future of Retail report, PSFK has achieved greatness for the second time with its Future of Health report which was produced for UNICEF with help from co-collaborators that included- Wieden + Kennedy, Great Works, Cunning and Night Agency.

The report focuses on the technosocial advances that are transforming healthcare worldwide and gives some fantastic examples that have been broken down into three core themes;

1. Communication

2. Feedback Loop

3. Tools

PSFK's Future of Health

Within these themes are the manifestations that are broad ranging and show just how much impact technology can have on the health of those in the developed and developing worlds.

Some examples include;

SMS technology– allows doctors to connect with patients or other doctors, send health information to teens and even track fake medicines

Mobile video, internet
– Share symptoms with other professionals, social networks for patients suffering from specific conditions..

Hyper-local networks– For disasters, for local information sharing.

High-powered, smaller hardware– Takes the hospital out of the hospital, connects microscopes to mobile phones, makes cancer scanners handheld

and many more….

The Future of Health report is a veritable gold mine of information and has hundreds of examples of how technology will change the face of healthcare worldwide.

The report can be found here.

Posted by Ed Cotton

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