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Look outside your competitive space for inspiration

March 11, 2011


Microsoft has been a tough place to be in recent years, but here’s an interesting example of a design team looking outside their category to find relevant inspiration and surely a lesson for everyone to escape from their familiar comfort zone.

“A couple years ago the Windows Phone design team realized that the
design path that Windows Mobile was on was not sustainable. Once we
decided to reset the direction, we didn’t look towards other mobile or
PC user interfaces for inspiration. Instead, we surrounded ourselves by
what we considered to be the best examples of design work, from Josef M?ller-Brockmann and other pioneers of the International Style, Massimo Vignelli’s design systems for the NY Subway Map and brands like American Airlines, to conceptual work by Experimental Jetset.”

Mike Kruzeniski-Windows 7 Phone Design Team

Posted by Ed Cotton

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