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Spurlock to slam branding at sundance

January 20, 2011

morg

Morgan Spurlock is probably familiar to most as one of the most entertaining documentary makers out there.

His masterpiece, “Supersize Me” told many about the ugly side of fast food and forced the industry into something of a PR crisis.

Spurlock’s latest victim appears to be the advertising and branding business. His new movie- “The Greatest Movie Ever Sold” follows him on a journey to try and secure product placement monies for the movie from various brands.

In typical Spurlock style, the movie’s twist is that he uses funds from brands to make a film that slams them.

We will learn more when the film makes its debut at Sundance this weekend.

Posted by Ed Cotton

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