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The creative briefing project- input here please….

February 12, 2011

The Creative Brief Project has moved onto its next phase-we’ve done some core learning, so this is where we want to solicit- opinion, perspectives, best practices and thoughts around 3 specific areas of the creative brief and the process.

1. The Pre-Brief-

A new area that’s all about sharing and collaborating possibilities and isolating a powerful area

2. Evolving the Brief

We know the format has to change to reflect the changed environment, but how?

3. Briefing

The theater matters more than the piece of paper- what works? how do you do it and what are the tips, tricks and pitfalls of this process?

There’s a Google doc online that people can add/change/manipulate- etc that can be found here…

Posted by Ed Cotton

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