The creative briefing project- input here please….
February 12, 2011
The Creative Brief Project has moved onto its next phase-we’ve done some core learning, so this is where we want to solicit- opinion, perspectives, best practices and thoughts around 3 specific areas of the creative brief and the process.
1. The Pre-Brief-
A new area that’s all about sharing and collaborating possibilities and isolating a powerful area
2. Evolving the Brief
We know the format has to change to reflect the changed environment, but how?
The theater matters more than the piece of paper- what works? how do you do it and what are the tips, tricks and pitfalls of this process?
There’s a Google doc online that people can add/change/manipulate- etc that can be found here…
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