Is this the future of advertising?
August 19, 2011
Q : Is it an ad, a short-film, a car/skateboard movie?
A: It’s none of them and all of them.
Q: Is it for Ford, Monster or DC Shoes?
A: It’s for all of them
Q: Where’s the script?
A: It has no script, no plot – it doesn’t conform to anything we would know as a traditional ad.
Q: Did it have production storyboards?
A: Probably 100s
Q: Does it have a digital component?
A: Maybe? Who cares?
Q: Is it a business changing idea?
A: Probably not
However, it has all the right ingredients to keep the A.D.D. generation glued to their screens- all 4 of them, for 9 solid minutes and has 3.9 million views in four days.
It’s living proof that the power of film is never going to die.Next post Previous post