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Simplicity + human emotion = brilliance

March 18, 2011


This quote from Bloomberg’s Business Week on Groupon’s new service highlights the point of why the distillation of the purest human emotions combined with the delivery of services to meet them, is what will make the successful brands of the future.

“Groupon Now, and shows off two simple buttons that have the potential not only to transform humankind’s lunchtime habits but also to alter the topography of the multibillion-dollar market for local commerce.The two buttons: “I’m Hungry” and “I’m Bored.”

Posted by Ed Cotton

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