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The battle for the soul of your personal network

February 17, 2011

Google knows the future is about monetizing the power of people’s social network. They know that personal recommendations are highly trusted and valuable to users, but they also know Facebook has a stranglehold on this space, but as of today, they trying to get a tiny piece of the potential pie with the launch of social search.

There’s something strange about how easy and visible Google’s social search appears to be. Users have a different relationship and expectation from Google’s search- it’s seen to be broad, expansive and global and anything, but personal.

While Facebook operates on a different level- it’s all about the personal and that’s why their very subtle approaches to monetizing likes and brand interactions are likely to cause less disruption than Google’s latest launch.  

Posted by Ed Cotton

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