Why magazine publishing has forever changed
March 16, 2011
When I took a look at the “about” section of a new soccer magazine, The Blizzard, a magazine designed to be downloaded, I was struck by how they defined their reasons for existence. They summed up precisely why magazine publishing has been forever changed and how developments in the web-publishing space, like the “AOL Way”, might have opened up interesting new avenues for publishers.
However, the most important thing is the development of what they consider to be a “space” for something more considered.
The iPad and tablets are re-introducing the notion of consideration and will have a significant impact on the types of content that get created- more detail and depth could be the order of the day.
Here’s what The Blizzard had to say
1. Twitter and Facebook are instant and
ubiquitous, delivering transfer scoops and breaking news to a global
audience before a sub-editor can type the word “Exclusive”.
internet has brought a whole new methodology to football analysis, from
chalkboards to minute-by-minute reports, all delivered under the
watchful eye of that toughest of football critics, the anonymous
3. The on-line consumption of quality
journalism is voracious and brutal. Readers demand a constant stream of
the highest quality writing, completely free of charge.
advertising replaces cover price as the principal revenue stream, the
populist urge means an increasing tendency to focus how many clicks an
article generates on a newspaper’s website.With
newspapers determined to prove they have access bloggers don’t, the
lust for quotes, no matter how banal, and the desire for “news”, which
often means nothing more than “a rumour that can’t instantly be
disproved”, has overwhelmed all else, and it’s getting worse.
4. As football writers, modern journalism excites and challenges us
like never before. Rarely, though, does it afford us the time and space
to produce something more considered, in-depth or less mainstream. The Blizzard
is that space. It aims not to replace or somehow compete with breaking
news services and more traditional media, but to provide a sense context
and depth of analysis impossible in shorter-form journalism.
Uruguayan left-back of the 1920s? Israeli fan culture? Championship
Manager? The evil of the away-goals rule? The design of floodlights? The
decline of 3-5-2 in north Africa? An unhealthy obsession with a
journeyman Tranmere midfielder? The links between music and football
tactics? An interview with Guus Hiddink? So long as it has some
connection to football, it has a place in The Blizzard.
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