New ways to tell brand stories- bamboo sushi
March 4, 2012
Tiny brands have always had a tough time getting their message out, they have been hampered by an inability to afford the media and often lacked the creative firepower that can create an impact. Think slideshow ads in movie theaters.
Obviously, it’s still tough, but with lower technology costs and a plethora of available “free” online media, it’s now possible for small brands to punch well above its weight class.
A great example is Bamboo Sushi , a sushi restaurant in Portland, Oregon that prides itself in its sustainable principles and practices. Clearly, this is a brand that has the opportunity and need to educate and tell its story, but in the past, wouldn’t have had the means. Today, they can do this, not with a thirty second TV spot, but with a three and a half minute film, where they can do justice to the story.
As you can see from the film below, it’s a labor of love and demonstrates that this tiny brand has a big powerful idea in its heart.
With no deadlines and the ability to use long-form storytelling, we are starting to see all kinds of brands want to get their stories out through film.
Brand storytelling through film isn’t advertising as usual, but an entirely new way to communicate and connect with a wide range of audiences to create attention and positive word of mouth and its now open to brands of all shapes and sizes and is obviously not the sole domain of ad agencies.
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