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The Context for Great Ideas-Presentation- Output from Influx Creativity 2013

October 25, 2013

This year’s Influx Conference examined what it takes to get to great ideas by looking at creativity from a number of different perspectives;

Executives at Mondelez and Coca-Cola charged with inspiring, nurturing and protecting great ideas

App developers (Paper and Dead Yourself) who were looking to build on basic human needs (to create, to share and to display)

Broadway composer David Yazbek who talked about the comportance of creative collaboration to make ideas great

Contagious shared some of the key creative trends around personalization and the second screen

Tumblr explained how the site has encouraged individual personal expression by being a blank canvas

Charity Water showed us how powerful creative ideas can persuade people to take action and see the results of their efforts

I kicked the event off with a presentation that explained what I believe the context is for great ideas right now.

I have since added content to this presentation from the conference itself which shows some of the manifestations of great ideas.

This presentation can be seen below.

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