America in 2014-New and Updated!
January 7, 2014
We are obviously in a time of perpetual change which is probably a good thing for trends decks. They used to be full of stuff that was not always grounded or relevant to the current realities. However, this is not a trends deck, it’s a look back over the past 18 months to see where we’ve been and to project where we could be headed. Technology is clearly the driving force here and it underpins most of the themes- from the biggest to the smallest and most tactical. Technology is re-making our world, how we interact with each other and how brands market. Its disruptive nature is forcing us to re-think and re-learn and its within this space that new opportunities are being created.