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Under Armour at BSSP and Contagious Now/Next/Why Event June 9th- San Francisco

April 22, 2015

We are delighted that Doug Ziewacz from Under Armour’s Connected Fitness division will be joining us on June 9th as a speaker.

Under Armour is a perfect fit for the conference’s theme of “Obsessing Experience” as it has been blazing quite a trail in this space with the acquisitions earlier this year of both Endomondo and Myfitness Pal, which were added to the company’s existing properties MapMyFitness and UA Record.

The division now has a brand new 35,000 sq. ft. space in Austin and 500 people working for it.

UA Record was launched at CES this year and combines elements from MapMyFitness and an earlier Under Armour Women’s app, it also integrates the ability for users to purchase Under Armour gear directly.

The company clearly believes data-driven experiences are key to help build and strengthen the relationship it has with its users, but it’s more than just that. At yesterday’s quarterly analysts call, the company highlighted some of the division’s successes to-date and move forward plans:

100 million workouts logged in January

10 million users added in the quarter (130k downloads per day)

The integration of the different cultures, technologies and systems to further develop Under Armour Record

Apple Watch compatibility

Connection points to commerce and e-commerce

What’s most impressive is the level of scale, Connected Fitness has 130 million users, so the potential for insight/listening/understanding and as a communication media in its own right, is impressive.

We are looking forward to learning more from Doug on June 9th.

More details and tickets for the event can be found here. 

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