if advertising equals myth, does design equal truth?

09/09/2024 11:07:46 AM
"Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest way. If you are in the myth-making business, you don’t need design. You need a great ad agency. But if you are in the authenticity and integrity business then you have to think design."

Bruce Nussbaum-Business Week- Speech given to the Royal College of Art- London 


Posted by Ed Cotton
Tags: nussbaum (2) design (41) advertising (29) adagency (3) rca (1) agencies (4) designers (3)

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