the impatience of web users

05/28/2008 03:21:14 AM
According to the BBC, web usability guru Jakob Nielsen's latest report finds web users less tolerant and patient when it comes to web sites.

Some key quotes from Dr Nielsen in his BBC piece

"Web users have always been ruthless and now are even more so.."

"People want sites to get to the point, they have very little patience.."

"I do not think sites appreciate that yet,they still feel that their site is interesting and special and people will be happy about what they are throwing at them."

It's a big challenge for brands to get their emotions, richness and feelings across, when all a user wants to do is find out the price of a product.

I guess this is all about options and navigation, allowing the user to get to a place fast if they need to, but according to Dr Nielsen,  most want to take the expressway.



Posted by Ed Cotton
Tags: webdesign (3) navigation (1) nielsen,webusers (1)

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*