05/04/2009 10:15:59 AM 
(4) 
(4) The average time for a site visit in March of 2009 was 56 seconds. This puts tremendous demands on the efficiency of web design, meaning designers have to make sure people get what they need as quickly as possible. Perhaps this is why most websites look the same.
It also calls into question the depth that people want to go into to learn more. It's not uncommon for clients and agencies to think about putting long form content and long copy into areas of their website, but with this research, one has to wonder if any of this material ever gets read or watched.
Posted by Ed Cotton
More shocking to me
is that the average number of web pages visited per person is more than 2,500. For some reason that really stands out to tell me that not only are we competing with attention but volume, too.
Posted by Jake Yarbrough on 06/01/2009 05:28 PM
is that the average number of web pages visited per person is more than 2,500. For some reason that really stands out to tell me that not only are we competing with attention but volume, too.
Posted by Jake Yarbrough on 06/01/2009 05:28 PM
Long content isn't for humans
One thing to point out is that long pages filled with content are often for search engines and keyword association, regardless of whether humans actually spend the time to read the whole article.
Posted by Adam Dunford on 06/01/2009 09:57 PM
One thing to point out is that long pages filled with content are often for search engines and keyword association, regardless of whether humans actually spend the time to read the whole article.
Posted by Adam Dunford on 06/01/2009 09:57 PM
re: 56 seconds
maybe this 56 seconds average is due to people that, like myself, use tabs and keep pages open to read them later. what about it?
Posted by luis on 06/03/2009 10:19 PM
maybe this 56 seconds average is due to people that, like myself, use tabs and keep pages open to read them later. what about it?
Posted by luis on 06/03/2009 10:19 PM
It appears you don't have Flash installed.
if the average time spent on one page is 56 seconds, that seems a bit long to me. i would imagine it being less than that given that a homepage is looked at briefly before clicking on some content. i wonder what the median time spent is. . .