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An amazing piece of data visualization showing the traffic to the website of the New York Times on the day Michael Jackson died. Look for the eruption in traffic from 5.20pm onwards when TMZ first broke the news.

The New York Times site traffic, US, June 25, 2024 from Nick Bilton on Vimeo.

Posted by Ed Cotton We are increasingly moving into a world with a surplus of data, where meaning and difference is going to need to be communicated and presented in ways that are understandable. To make this happen, we are going to need a new breed of creative talent; the data visualizer. These folks are part programmers and part artists and are perfect meld of left and right brains.

Here's a great example from Information is Beautiful, it helps to put monetary billions in context.

 


Posted by Ed Cotton An amazing example of a brand using data to create an experience. In this case it's Lufthansa in its brand academy in Frankfurt.



Posted by Ed Cotton Apple's "Wall of Applications" developed for its recent developer conference did more to demonstrate the breadth and scale of its applications than any single static ad ever could. It's a great example of the power of data as a compelling form of communication. In Apple's case, it's all about the scale of the information to signify the size of the ecosystem.



While most experts are thinking of data visualization as a tool to explain data internally to diverse audiences and to help them better understand what's going on, data could easily be a pure communication tool.

If used correctly, data visualization could help audiences to better understand brands, either in the representation of large scale global interactions or focused on a more local level.

For Coca-Cola, imagine data revealing the scale of consumption on a real time basis examined globally or down to a local level where you could connect with others in a community like way.

Taking it further, complex interactions could be highlighted and data meaning could be presented from detailed analysis.

When you think of brands as media companies, data is now one of the valuable assets in the arsenal of communication tools.



Posted by Ed Cotton I have written in the past about the new world of data visualization and the fact it has almost become a new art form. I am going to change my tune here a little and suggest that is going to become an essential tool for anyone working in the agency, strategy, media space.

Our clients are demanding more and more interesting looks at data from us, so we better have a nice way to communicate all this stuff. Aside from the creative department, not many of us have the visual skills to make this work, so we are going to rely on existing tools to make this happen.

One example is Modest Maps which requires a little bit of technical expertise, but can be used to great effect. Take a look at this which shows the spread of Wal-Mart over time.

Going back to the seductiveness of data visualization, at it's best it can become great content as this BBC series, Britain from Above shows. If you get it right it can fascinate, delight us and help us to better understand our world or our business.






Posted by Ed Cotton Interesting data visualization exercise from the folks at Current TV.

It's a technique that fits the brand.

In 48 seconds they cover the 500 most popular images on current.com.

The length of time the image stays on the screen represents its popularity.

Done as an experiment for the Web 2.0 conference and spotted here.




Posted by Ed Cotton