Edelman has just released it's annual survey and to prove it seems to be measuring the right things, the data it uncovered on banks is astonishing- their trust rating has plummeted like a stone- from the 3rd ranked sector in the US to the 9th and a rating drop in excess of 30 points.
Looking at this data, it provides some insight as to why the President acted as he did.
However, there's more to this story than meets the eye and more questions to ask.
- What type of banks don't people trust? - What is it about banks that they don't trust?
I am sure Edelman have this data and it would be great to see it if they do.
Banks clearly have a huge issue that is in crisis proportions and something they need to devote a lot of energy towards. Simply ignoring the issue and hoping it will go away, isn't going help. These institutions need a whole way of thinking about how they need to relate to and communicate with their customers and beyond this need ideas that prove they are to be trusted.
