Results for articles with tag 'ikea' (4 total)
09/28/2010 09:44:33 AM 
Ikea isn't a grocery store, so the idea of a cook book seems absurd, but when it's called "Homemade is Best", the idea makes a lot of sense. Great brands don't just tell people what they do, they elevate themselves onto a higher plane that transcends the rational world. In this case, Ikea isn't about furniture, but the bigger concept, Home.
It helps that the book is beautifully designed and has a very different take on typical food styling and photography- thanks to the photographs by Carl Kleiner and the styling by Evelina Brattel.
More here.
Posted by Ed Cotton
12/10/2024 06:59:55 AM
Here's the list in brief..
1. More privacy because of increasing populations
2. Greener- less reliant on cars- the creation of communities that allow more walking
3. A return to traditional ways of building- rubble will be used, not thrown away
4. People will grow their own
5. Plastics will be ruled out and become like smoking and fatty fooods
6. A return to simple pleasures-small dinner parties, warn out couches, natural materials- the end of designer minimalism
7. Nature becomes more precious- so homes will blend the inside with the outside
8. Computers will run homes
9. Homes will become centers of interest and intellectual pursuit- it will not be about showing off- think of a lab as the next important room
Clearly, much of this stuff has been with us for years, but clearly the changing economy is going to be forcing this through at a faster pacer. Anyone in the home/housing business is going to need to take action.
One big example is Ikea, who has recently been pushing its sustainability policy pretty hard
Posted by Ed Cotton
11/08/2024 03:45:49 AM
A great example of this is Ikeahacker; a blog devoted to “playing” with Ikea’s flat pack furniture, in ways that don’t appear on the official list of instructions.
It’s the furniture equivalent of voiding your car warranty by installing nitro tanks. While many of this efforts is playful and come out of an endearing relationship with the brand, others might be of the “Fight Club” variety, all cynical and full of spite.
This type of attack was unleashed recently with this film that apparently exposes the contradictory motivations of consumer goods giant Unilever.
While Madison Avenue maybe cooling on the consumer-created trend, with the fabulous exception of the newish Apple’s iPod Touch spot (see below-original upload first- agency-consumer co-produced version-second), people are still going to do this stuff, regardless of whether you pay them, entice them and brands are just going to have to live with the consequences. The genie is out of the bottle, live with it.
Posted by Ed Cotton
09/07/2024 03:30:03 PM
It's been done to death and it started with some lame "Beaches" spot for AT&T back in the late 80s.
However, there's never been as much attention on the work:life balance issue as there is today and there's never been so much inertia on behalf of employees and employers to face up to the realities of it.
Creatives usually rip these "me time" briefs up and start afresh, but here are couple of spots that attack what's basically the same brief and do something that's really interesting.
It shows the power of film as a medium where creatives can use their imagination to bring new thoughts ideas to people. It's the subtle and clever twist on reality that makes them so appealing.
Solution: Dramatize the problem as a trap, so people wake up to face the reality.
Here's another way to do it.
Solution: Imagine if leaving work early was celebrated
Please note that both examples are from the UK.
Posted by Ed Cotton
Articles for tag ikea (4 total).