Results for articles with tag 'science' (3 total)
09/27/2010 02:11:36 PM 
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Nestle's announcement that it's expanding rapid fire into the new world of Health Sciences is evidence that it there's a massive opportunity for food to get closer to the world of pharma and possibly provide an alternative.
Nestle obviously has a head start in this space as it's been part of its vision for years, but given the ageing global population and the importance of health to this demographic, it makes sound business sense.
What's interesting is how this might challenge the pharma world who've been successful at fighting disease with a pill for every ill.
It's a question of where the opportunity might lie.
1. Could food work in unison with pharma to deliver better health impacts?
2. Can food health science provide a viable alternative to pharma?
3. Does food health science have a huge advantage because a healthy diet is something that's being considered more widely by governments and consumers as an alternative to high medical costs?
For food companies- there's a lot that they need to do to be effective and take advantage of the opportunity and they need to find a way to answer some of the challenges.
1. How can they change the perception of processed food and show how it can be part of a healthier diet, but not the only thing?
2. What's the science behind your food and how does it work?
3. How do you not end up selling pharmaceuticals in food form?
It's early day and it's likely in the future,we will see whole new classes of food stuffs that we've yet to imagine and go well beyond the yogurt bacteria cultures that currently represent the space.
Posted by Ed Cotton
08/27/2008 03:30:36 PM (1)
(1) It's trying to create a new model for the category and business.
Here's what it's doing.
1. It's bringing real science to food
2. It's selling beta product to be tested in the field
3. It's trying to push beyond Fair Trade
4. It's selling chocolate in new packaging
5. It has a new way to sell chocolate- using flavor profiles like "Nutty".....
Here's the pack...
Here's a film that summarizes what they are up to.
It's great to see a company making such imaginative leaps from the get go, one can only hope that consumers appreciate their audacity.
Posted by Ed Cotton
02/07/2024 07:14:05 AM
Marketers are salivating at the prospect of this and the opportunity of more potency in the business of persuasion.
Not so, says Prof Colin Blakemore.
"(The human brain is)...an organ so complex we may never fully understand it
You don't have to be a neuroscientist to realise that this is an exciting time to be studying the brain.
Yet the brain remains one of the greatest areas of ignorance in contemporary science. The scale of the problem is immense. There are 100,000 million nerve cells or more in the human brain, with 10,000 times as many connections between them. That means that, on average, the brain makes a million connections every second for the whole of our lifetime."
Posted by Ed Cotton
Articles for tag science (3 total).