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Branding | X |  |
UK retailer Marks and Spencer is a strange hybrid; it sells both food, homewares and clothes which means it faces tough competition from a number of different players. Keeping the brand relevant and differentiated is critical and to do this the company recently announced a plan costing close to $1...
TBG Digital published some interesting research this week about ad performance on Facebook analyzed by time. They discovered some obvious facts that could be ignored by most planners. - Men are 42% more likely than women to transact during the evening hours - Women 50+ are most likely to buy during...
If you happened to turn on CNBC this morning or any other news network, the news of Steve Jobs’ departure from the top slot at Apple was presented as massive news. The journalists and analysts struggled to find words to describe his impact on the world of business and culture as a whole. There...
The last 24 hours in the life of HP has been dramatic.. - They reported poor results - Talked about pulling out of PCs - Walked away from Web OS- and then changed its mind - Acquired a UK software company for $10 billion The effect has been to devastate the company’s share price (down 20%...
The production of many of the brands we use has long been outsourced to far off lands, this means that the vital and often vibrant connection between the producer and the consumer is severed. While years ago this production connection would have been celebrated and romanced, the production side of...
HTC is trying hard to find the right route forward in the complex and challenging world of mobile phones. This is an industry that has the power to make or kill brands in what seems like a flash; just look at Apple, Nokia and Motorola as examples. HTC is been one of the lucky ones- it has managed...
I’ve been a long-term admirer of GOOD- it’s one that has some people confused who want to put it into a nice little box. That’s GOOD’s beauty, it’s more than a magazine on a media schedule- it’s something bigger and stronger than that. I just got an email from...
The Gap has been searching to define itself for years- after spending decades looking out into culture for inspiration, it’s decided to look inside itself with its new campaign. There must be boxes of research that brands are sitting on these days that tell them consumers want brands to be...
While many might be suggesting that social media has put an end to television creativity, nothing could be further from the truth. The fragmented explosion of the medium combined with users lust for content has made television a much more powerful force than it’s probably ever been. By...
Starbucks is a strange brand; hated by many for its ubiquity, but loved for the simple indulgent pleasure it brings. When it went down in 2008- there were cheers from various quarters, the company had gotten too big too fast and those on the sidelines wanted to see if suffer. In the tough months...
Take a read of Paul Donovan’s post on FT’s Alphaville and he will introduce you to a new concept- The “Environmental Credit Crunch”- which defines a new world of scarce resources and significant constraint. While most economies are no strangers to rising prices and the...
Nicholas Feltron , Ben Willers (shown above) and others are examples of “artists” who are collecting and using their own personal data to find ways to showing patterns and rhythms in their own existence. It takes time and an obsessive mind to get to this level of painstaking detail...
One thing you need if you are going to take creativity to the next level is a great client. Stella Artois has always done great creative work in the UK and won it’s fair share of awards, but rarely gets mentioned when experts talk about iconic brands that push the communications envelope. In...
Kickstarter just released an amazing set of data about its performance: 1. In just two years, it’s funded 10,000 projects 2. Over 6,000 of those projects have been in the worlds of music and film/video 3. It’s raised over $75 million 4. The number of backers totals 790,000+ The brand...
Diageo is one of the smartest companies around when it comes to brands and branding; one of the few with a Brand University that schools all employees on the importance of building brands with real value. It’s a company that has historically used advertising as a powerful lever to drive sales...