Influx

Last weekend I was fortunate enough to see The Creators Project in all its glory in DUMBO, Brooklyn. It blended art, music and technology and cleverly used the unique C19th warehouse architecture around the area. With two music stages and numerous art installations in a half mile radius, it made...

In-flight entertainment systems have been the main area of innovation for most airlines- the idea has been to provide travelers with an ever expanding array of options from the comfort of their seats. The Airbus A380 because of its size- gives airlines a lot of options when it comes to innovating...

The renowned Dutch furniture designer, Maarten Baas, has been putting his communication skills to work for Amnesty International, creating a 5 meter tall chair for the organization’s 50th birthday celebration. The chair is dedicated to Nobel Peace Prize winner Liu Xiaobo who is currently...

Levi's new "work" campaign is being brought to life with a series of workshops around the country, the latest being a photography workshop in Wooster Street, New York. The brand has been deliberately elastic with the idea of "work" allowing it to stretch from manual graft to the more creative...

An interesting video from Aston Martin discussing the merits of their highly exclusive top of the range One 77. The discussion is mostly about feeling and staying connected to the engine and making it a critical part of the car experience, so much so, they've brought the engine inside the car.How's...

CBS's CSI series is certainly a popular franchise, but in a bid to continue to perpetuate the success for many years to come, CBS has created a museum exhibit for the show, that it appears to be taking around the world. Obviously, from a brand experience perspective this is a fantastic extension...

At the end of the last century, every brand was rushing to participate in a new form of commerce, e-commerce.With everyone shopping online is there now more of a value on the real shopping experience? Is the retail-shopping environment, one of the most popular pastimes of global consumers, the...

People want to know a brand is authentic and that it performs like it says it does. In a transparent world where people have information at their finger tips, brands are having to prove themsleves to people in the most authentic ways possible. Oakley has always been a hard-core, rugged brands with...

A couple of days ago, Influx discussed the potential for brands and retailers to add experiences to their offering. In the piece we incorrectly classified Apple as a pure brand retailer with no brand experience elements. We are wrong most of the stores have classes and group training. Which adds an...

In 1999, when Pine and Gilmore wrote the  “Experience Economy”, marketers rushed to bring more experience to their brands and especially their retail environments. NikeTown’s evolution exemplified the movement, starting off as celebration of the brand, more like a museum and...

Tesla, the electric car darling, is determined to re-engineer not just the concept and workings of the car, but also the buying experience. They openly admit to modeling their new dealerships on Apple and Starbucks and good restaurants where you can see the chef working. Here’s what they...

Stolichnaya vodka is another example of a brand creating a three dimensional experience in the real world.This Wednesday, Stolichnaya vodka will open the Stoli “hotel” in LA, not a permanent fixture, but a pop-up venue inspired by the Hotel Moscova; the hotel shown on the vodka brand's...