Influx

One thing Apple has taught us over the past decade is that there can be such a thing as “mass cool”. Originally, cool was found in niches and pockets and sub-cultures, cool was divisive and it sorted people out; there’s were cool things and then the stuff that everyone else had,...

It's become rather annoying that for all the fans of the concept of brand utility, Nike Plus has been the only great example of the idea in action. How about of Oil of Olay?According to Business Week."With her soothing voice, the site's narrator walks you through a series of engaging questions...

The quadruple threat of rising gas, escalating food prices, the downturn home values and less available credit, puts a very interesting complexion on the future of consumption in the US. The carefree spending days are over, at least for the moment, but are brands prepared to step-up and deliver the...

R/GA's Nike+ site, although created in 2005, has been much heralded this year as the gold standard in "Brand Utility". It has been the marker to judge this new hybrid world between the banner and the website, sadly, nobody, not even R/GA has come close to the excellence of the Nike site. So, while...