Consumers clearly have a problem with the current state of brand content; a new study by ExactTarget identified it as a key reason that people are breaking their connections with brands. Reasons for unsubscribing from emails - 49% because the content became repetitive and boring over time - 25%...
Imagine you are a smart guy in your mid-30s and you've come up with a brilliant concept for a beverage that's the antithesis of giant soda corp? You call that company Honest Tea and you nurture it for years until it blossoms into something amazing, generating some serious revenue and growing beyond...
Coca-Cola has announced it's making chairs out of old PET bottles and aluminum cans and instead of giving these chairs away to high schools in return for vending rights, it's decided to sell them to the unhappy hipster crowd. Interestingly this is just one item from Coke's line of "sustainable...
Many entrepreneurs go into the soft drink business dreaming of the day when one of the giants knocks on the door with a pile of cash. It happened to Izzie with Pepsi and now Innocent in the UK, has just sold a minority stake to Coca-Cola. Innocent has become something of an icon in the world of...
Pepsi just launched an interesting new initiative in the UK with a very selective introduction of Pepsi Raw- a natural version of the cola. It's a step in the right direction; a new on-trend formulation instead of yet another flavor or diet variant, but the ambition appears weak. It's only being...
I am sure the World Wildlife Fund welcomes Coca-Cola's financial support to save the seemingly endangered polar bear. Obviously, Coke feels they owe the polar bear something, it’s been an icon for over 50 years and CAA made it into something big for the brand over a decade ago. However, the...
With demand for CSDs tumbling worldwide, Coke appears to be back in acquisition mode. Rumors are circulating that the Atlanta giant is about to purchase Glaceau, the makers of the very succesful Vitamin Water brand. This is a great move for Coke because Vitamin Water seems to be delivering the...