August 25, 2011
The personal motivation business is worth billions of dollars; every bookstore you go to has acres of space devoted to it. People are obsessed with better understanding themselves and trying to set clear goals in their personal and business lives. It’s a like dieting, but for the mind; there are...
July 20, 2011
Kickstarter just released an amazing set of data about its performance: 1. In just two years, it’s funded 10,000 projects 2. Over 6,000 of those projects have been in the worlds of music and film/video 3. It’s raised over $75 million 4. The number of backers totals 790,000+ The brand...
June 20, 2011
There’s the whole idea of getting consumers to create content for your brand, which is pretty pervasive right now and it’s usually forced onto people by an agency or a crowd sourcing house. Most of the time it doesn’t really feel right- OK ideas emerge and you never really know...
June 19, 2009
The MPs expense scandal is the political flavor of the month in the UK and set newspapers racing against each other to capture the story. The Daily Telegraph has benefited most from the scandal because it broke the news is small chunks and put a dedicated team onto the story. This resulted in large...
August 24, 2007
Posted by Ed Cotton
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
