Influx

In a great post from The Economist about the language of air travel the author discusses how insider language creates a disconcerting experience for air travelers. For a category, where service is supposed to matter, the failure of language to bridge the gap and create more humanity and warmth is a...

Dave  Pescovitz has a great piece over at GOOD on the emergence of DIY family burials. He begins his piece with this interesting taking on the desire for real experiences."As cyberspace becomes a “layer” on top of the physical world and we spend more of our lives online, a...

I am surprised it took so long, but according to Campaign in the UK, Adidas is officially jealous of Nike's success with Nike+ and it wants its own. This could be the agency brief of the year and one of the branding world's most challenging assignments, because no other brand, in sports or beyond,...

Blue Cross Blue Shield of Florida is a health insurer with its own store, Florida Blue, in Jacksonville.It's been created and staffed to help explain products and help move people closer to BCBSF's brand of health insurance. It's a smart move because despite being its importance, it's an area that...