April 22, 2007
There are 161 million Americans who don’t ride bikes.Shimano saw it as a market opportunity, so they hired IDEO to find out why. From spending time with non-bikers, IDEO discovered there were a number of attitudes and beliefs these non-riders held, that had become barriers to them ever...
April 9, 2007
Back in December, we made a number of predictions for 2007. Number 8 on the list was the prediction that 24 Hour Fitness will team up with Wii. Although this has happened yet, we now have more hope, because today news broke of a personal trainer in Scotland who is using the Wii for workouts. Influx...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
