June 28, 2011
Tom Kelley of IDEO speaking at Nielsen’s 360 Conference explained what he believes are the factors behind successful innovation. Aside from business and technology- the major influences are being able to understand people by continuous observation- everyone needs to become an anthropologist...
May 8, 2009
Nice visual from IDEO's Tim Brown that will be included in his new book coming out in September.Posted by Ed Cotton
May 5, 2009
Madison Mount of IDEO is one of our speakers at the Influx Curated conference taking place on June 11th at the Fort Mason Center in San Francisco.Here's his response to three questions I asked him recently. 1. What’s on your mind at the moment? All of the disruption and chaos going on in the...
October 30, 2008
Global network is a phrase that hardly inspires positive thinking. Most of us know that these networks seem great in theory, but rarely deliver in practice. IDEO did a great piece of PR for its network and its philosophy by demonstrating how different offices can have fun together. Awesome...
April 22, 2007
There are 161 million Americans who don’t ride bikes.Shimano saw it as a market opportunity, so they hired IDEO to find out why. From spending time with non-bikers, IDEO discovered there were a number of attitudes and beliefs these non-riders held, that had become barriers to them ever...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
