Yesterday, the Mobile Marketing Association issued a bullish report(surprise!) based on some primary research it had conducted, it suggested brands were under-investing on mobile advertising based on the amount of time people are spending on their devices. It’s basically the same line of...
It’s clear that the financial pressures are running rampant right now in the capital-intensive network provider space. everything everywhere is a company, created as a result of these pressures and is the consolidation of T-Mobile and Orange mobile and digital businesses in the UK. It’s...
Xiaomi is one of the most interesting brands in China right now, founded by the charismatic 43 year-old Lei Jun, who controversially models himself on Steve Jobs and made a bunch of money selling a company to Amazon. Jun’s company, while modeling himself and some aspects of his phone design on...
We are starting to see new media emerge from the flickers and shadows of old media designed to bring entirely new experiences to users. Music has been defined by the listening to the track, the album, or the live performance, but when MTV arrived in the 1980s, the music video became the format of...
At CTIA yesterday all the leaders from the world of wireless got together to talk about the issues facing their business. Obviously, issues that impact them all like “spectrum” generated a fair amount of conversation, but a surprising new topic emerged on the scene, “trust”....
Facebook was lucky, it knew its enemy (Instagram) because it followed the old saying “keep your enemies close”; they went to the same school, lived down the road from each other. It’s easier to follow a competitor when you are that close, but that requires discipline from a company that’s...
Microsoft has put together a fascinating video that imagines our new mobile future. It’s a future where we connect to intelligent touch screens of all sizes. It suggests a world where data flows seamlessly and where there’s enough intelligence and power built into these devices help us...
With a world increasingly moving towards mobile gaming, there are interesting opportunities to create more personalized and relevant experiences using data about gamers and their behavior. This suggests a world of individualized gaming experience and advertising that aren’t constrained by...
HTC is trying hard to find the right route forward in the complex and challenging world of mobile phones. This is an industry that has the power to make or kill brands in what seems like a flash; just look at Apple, Nokia and Motorola as examples. HTC is been one of the lucky ones- it has managed...
Nick Bilton writes in today’s NYT about the increase in the number of sensors in mobile phones and their potential applications. Here’s what they will be able to do. 1. Elevation sensors could determine exactly where you are in a building to help people “find” you more...
This quote from Bloomberg's Business Week on Groupon's new service highlights the point of why the distillation of the purest human emotions combined with the delivery of services to meet them, is what will make the successful brands of the future.
"Groupon Now, and shows off two simple buttons...
The mobile ad platform has been with us for years and given the ubiquity of phones, it seems logical that they agencies and their clients should be using the channel to connect with the audience. It just too important to ignore and too obvious to be defined as innovative.However, for big...
The missing link in the coming mobile revolution is the payments piece. Various people and players have been struggling for years to come up with a solution that works across handsets, networks and operating systems. Then there's the issue of security and making sure that everything works as...
The beauty of mobile is that it unshackles people from their desks and lets them roam the real world and still have real-time access to their interactive world. This is going to be an area where we will see artists and brands try to mine. This is not about just simply running ads on mobile devices,...
The new album by Arcade Fire, The Suburbs, contains a track "We Used to Wait" which laments the bygone era, that the writer never experienced, of writing and waiting for letters. It's a statement that communication and culture has accelerated to the point that it's hard, even for someone in their...