July 25, 2011
Nicholas Feltron , Ben Willers (shown above) and others are examples of “artists” who are collecting and using their own personal data to find ways to showing patterns and rhythms in their own existence. It takes time and an obsessive mind to get to this level of painstaking detail...
June 20, 2011
There’s the whole idea of getting consumers to create content for your brand, which is pretty pervasive right now and it’s usually forced onto people by an agency or a crowd sourcing house. Most of the time it doesn’t really feel right- OK ideas emerge and you never really know...
May 7, 2011
"On the Internet you get continuous innovation, so every year the streams are a little better. Now it's got 3D, now it's got 1080p, you know, it'll be 4K in a couple of years, which is ultra-ultra-high-def. With the Internet, the decoders are very flexible, so you can just keep making it better and...
August 4, 2008
There's often a temptation for brands to do too much and although new initiatives might seem right for the brand and even make good business sense, there can make an amazingly complex world, even more so. Witness Netflix's recent shuttering of its Red Envelope division which distributed over 100...
July 3, 2008
Historically, we are used to thinking of Apple as a niche player, it still is in many ways, but its new businesses appear to be scaling pretty fast. MoviesAccording to Variety, Apple's move into the movie business appears to be working quite well."Studio execs said that iTunes movie sales and...
January 3, 2008
Netflix may have invented the magic envelope, a great recommendation engine and seen off the billion dollar challenge from Blockbuster, but the battle to bring movies into the living room has only just started. The contenders are lining up with everyone from the predicablecable players like...
December 7, 2007
Netflix has been hailed as one of the most innovative business ideas in recent history. Much of its success has been down to the brilliant design of its envelope, a very simple, but important element that allows the business to function. It now appears this envelope has been adding costs the United...
November 9, 2007
"Blockbuster lost more than $600 million in annual revenue from its
no-late-fees promotion and the free movie exchanges that were part of
its Total Access program, which connected online and in-store
memberships."DDIPosted by Ed Cotton
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
