In a world where it pays to pay attention to the moment, Nokia pulled off a successful hijack of Apple’s phone launch with a real-time tweet highlighting calling attention to Apple immitating Nokia’s use of color in its phone designs. It was a tweet that broke all previous marketing tweets,...
Nokia just announced its new font, Pure and it might be the first step in the turnaround for the mobile giant. "We’re certainly all far more aware of how they work and what they mean – so when a major new typeface is released, it generates a barrage of interest and opinion in print and...
Here's a great initiative from Nokia for snowboarders, it uses Bluetooth linked sensors to provide boarders with detailed data on their runs. It's like Nike+, but designed with snowboarders in mind and a great example of the new world of rich consumer generated data. Every brand should take a...
It's been a long time since the very mention of Apple to clients generated the response of "niche player". The company has become an 800lb gorilla and is crushing other corporate monoliths that step in its way. The biggest casualties over the past 10 years have been Sony and more recently, Nokia;...
Most people are familiar with the story that mobile phone giant Nokia was a paper and timber company before it moved into phones. I also came across this story about Lazard, the financial giant."The company was originally founded in 1848
when the Lazard brothers formed Lazard Fr?res &...
Nokia is trying hard to be seen as an open organization. This website is a good example of a company that's opening its people and process up for public view. If you happen to be interested in working for the company, a huge fan of Nokia or work in a related field, this can be good stuff to see. In...
Print and billboard ads now need to be alive and be able communicate with mobile devices. Hopefully this will lead to less copy and more art in the ads we see around us. Stuff that lets the art shine through and seduces viewers into using their mobiles to learn more.Posted by Ed Cotton
MTV or Music Television built its brand celebrating the new art form of the early 80s, the music video. It gave the music industry just what it needed, the eyeballs of a young generation to promote its product which it made a buck a disc for. Fast forward several decades to the emergence of MySpace...
Nokia demonstrates how it's leveraging insights gleaned from the developing world into products. The mobile phone is made to work a lot hard in developing countries; it becomes the mobile office and primary computer for many of its users. In response, Nokia is launching Life Tools; software...
Matt Jones, one of the founders of the hip, travel-based social network, Dopplr, spoke at last night's IXDA event in San Francisco. His presentation was a sort of biography meets sources of inspiration ramble, but it was good. Jones, worked for three years (2003-2006) in Nokia's design research...
It's Chipchase day here at Influx Insights, so here's another post with a great slide from his deck. Mobile is a huge business and I am not sure we quite realize how big.One billion + phones are sold a year!!Worryingly, 400,000 phones a day are retired in the US. One surely has to question the...
Nice piece from The Economist that follows the life of Nokia's Jan Chipchase (see our previous post)It's a film that uses photos and a phone recording. Jan offers his observations on technology in his work life and life in general. Posted by Ed Cotton
I was fortunate enough to attend Jan Chipchase's Street Hacks (avail for download from his site) presentation at Adaptive Path the other night. He's Nokia's resident field researcher/ethnographer. His function is to help Nokia better understand how people use mobile phone and identify potential...
John Dodds over at Make Marketing History has a nice post about the differences between Nokia and Apple in their retail experience. He compares two stores in Oxford St, London and concludes;The Nokia store is a gallery.The Apple store is alive.The Nokia store staff are tech sellers. The Apple...
It's only in a design concept stage, but at least Nokia is starting to think about the opportunity of re-use. Shown below is the Remade concept. Here's a video explaining a little more about the idea.Posted by Ed Cotton