Innovation is often presented as a radical and demanding discipline that requires men in designer glasses to bring the required creativity.Everyone knows that change on a large scale is often incredibly complex and that the systems through which change happens, are often highly innovative. In the...
P&G's Downy brand has gone all soft and emotional as it embarks on its Feel More campaign. One strange and surprising extension of the communication plan has been the involvement of Gen Art and filmmakers to create films to provoke thinking. To lift directly from the press release.."Throughout...
Duncan Watts, Professor of Sociology at Columbia University, was recently interviewed on the topic of viral marketing for HBR’s Ideacast series.Watts started out by explaining how viruses work, highlighting how it’s well known to science that a small number of people start epidemics....