While it’s very easy to point a finger at Kodak for missing the digital revolution, but those who did make the jump, Canon and Nikon face a serious challenge for their own survival from smartphones. The revolution in computing power and miniaturization now means capable cameras can now be found...
Transmedia is a term that’s been around for the past three or four years; developed as a piece of thinking by Henry Jenkins over at MIT, it’s been making regular appearances in media and strategy presentations. Like all theories born in academia- once you get it, it makes sense, but it...