February 13, 2011
Many companies are obsessed with their customer satisfaction scores and look to make customers satisfied. Software company, 37signals believe that's satisfaction is a pretty low bar and believe the right criteria is happiness. Here's 37signals belief system around happinessHere's how people get...
June 7, 2009
The Beatles are one of the strongest and most enduring brands in the world. Without having the benefit of new material, the only way of staying relevant is to support each shift in technology. From remastered CDs through to staged performance of their songs with Cirque Du Soleil, The Beatles have...
May 22, 2007
Tesco is one of the world's largest grocery chains and it sells a ton of private label products. No category is spared from its reach, including computer software. The image below is Tesco's "Office" software product that's apparently compatable with Microsoft Windows 98. Obviously, that's pricey...
May 5, 2007
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
