At the Nike analyst call earlier this week, an analyst asked a question suggesting we were witnessing the bursting of the "Sports Bubble". Below is CEO Mark Parker's very smart response. Suggesting the company knows how to respond to a changing world where new engagement is taking place, as well as...
Nike is a brand that was built on the back of raw emotion of sports, but is it about to change? Are product performance and technological innovation going to be the drivers from now on? Take a look at the amazing exhibition the brand is putting on in Beijing that celebrates the 100 most important...
Saatchi and IMG have put together a great idea for a tennis match between the world's best grass player, Federer and the world's best clay player, Nadal. They will play on a court that is half clay and half grass. This project is designed to help attract global attention and focus on...