A couple of years ago, Russell Beattie found the press release that accompanied the launch in year two of this campaign. It makes interesting reading..It seems like ancient history.
"NEW YORK -- AT&T;'s YOU WILL(sm) ad campaign, which has captured the nation's attention in magazines, and on TV and radio for the past two years, has a new home in cyberspace. It's called "youwill.com."
The YOU WILL campaign, created by N W Ayer, New York, is now appearing on the Internet, where users not only can watch and listen to the award-winning ads on their computers, but also look at AT&T; products, locate nearby AT&T; Phone Centers and enter a sweepstakes to win a trip and prizes.
Featuring the voice of actor Tom Selleck, the YOU WILL campaign takes a whimsical look into the near-future when information technologies now being developed at AT&T; will soon enhance the way people work, live and play.
For instance, have you ever renewed your drivers license at an ATM Have you ever studied with a classmate thousands of miles away? Have you ever installed a phone on your wrist? "You will," say the ads, as they dramatize what technology can do for you. The various capabilities in the YOU WILL campaign are based on actual technologies under development by AT&T.;
The new AT&T; Internet site was created by Adam Curry, formerly of MTV, now an independent producer and head of OnRamp, Inc., a New York-based agency.
Internet "surfers" can access the youwill.com site directly through the Internet's most user-friendly multimedia resource, the World Wide Web (http://youwill.com/), via the popular Metaverse site (http://metaverse.com/) and through several well-known "What's New" lists..."
