does imported still mean exotic? (-17.528820674552627 , 178.077392578125)
This ad from Fiji Water celebrates and takes pride in its origin.
The ad plays on the exoticism of the source; the untainted island paradise that's thousands of miles from civilization.
It obviously avoids answering a couple of questions we might have after reading the ad.
"How much does it cost to ship it?"
"What's the real cost of that?"
Pablo a sustainability engineer with an MBA calculated the environmental costs of each bottle of water being transported from Fiji and found that each bottle uses 81g of fossil fuels, 720g of water, and 153g of GHGs (green house gases) per bottle delivered to the US.
Let's not just pick on Fiji, but so much of the things we consume here in the US are imported, most of it cheap stuff from China, but there are other things like beer, that we often want to position as exotic in the minds of consumers, but that just might be tougher to do now.
